Is data one of your businesses most valuable assets? If your answer is no, maybe it’s time to reflect. For many businesses, data such as customer records, financial information, emails and operational files are at the core of how their business functions. If this data was lost in the blink of an eye, the running of the business would be seriously impacted.
According to a study commissioned by Intel in 2009, the average cost of losing a laptop was $49,246. Allowing for inflation and converted to Sterling, that would be in the region of £100,000 or more today. The majority of that value is in the information, not the hardware.
Now think about your own situation. Imagine turning on your PC or laptop tomorrow morning to find that it has been wiped of everything. Where would you start? You might think, well everything is in the cloud, I’m protected. That might be true, but it’s definitely not a guarantee – that might be gone too because you were hacked.
So, your data has gone. What did you have planned for today? What deals are on the go? What happened to that big proposal you were working on? Who owes you money? Who do you owe money to? If you have employees, what jobs are you going to allocate to them. What projects have you got running? How far through them are you.
Starting to get the picture?

With this in mind, take a minute to consider how well protected your business’ data is. Do you regularly back up data across your organisation? Is this a manual or automated process? How regularly do backups occur?
According to research carried out by IDC, up to 40% of small businesses either have ineffective backups or none at all. That is an astonishing amount. It’s highly probable that of that 40%, the majority of business owners wouldn’t consider leaving their home without locking the front door, or setting off on a journey without putting on a seat belt or crash helmet.
Many businesses still rely on manual processes or inconsistent backup routines to protect their data. If a backup is missed, hardware fails or a cyberattack occurs, this leads to costly downtime and/or permanent data loss. Automated backups remove this risk by ensuring that your business data is securely backed up on a regular schedule without relying on human intervention.
What are Automated Backups?
Automated backups are a method of data backup where your business’ data is regularly saved without requiring manual effort. Instead of relying on someone to remember to copy files or databases, automated backup tools run on a set schedule (hourly, daily, or weekly) ensuring your information is consistently protected.
At CloudConnX, we regularly help businesses secure critical files, emails, and systems with backups that happen reliably in the background, reducing the risk of data loss from human error, hardware failure, or cyberattacks.
What are the benefits of Automated Backups?
• Protection Against Data Loss
Automated backups safeguard your data from accidental deletion, system crashes, or ransomware attacks. If something does go wrong, you can restore your files quickly.
• Time-Saving & Hassle-Free
Once automated, backups run on their own. You can focus on growing the business instead of manually managing file backups.
• Consistency & Accuracy
Manual backups can miss files or fail due to human error. Automation ensures every important file is backed up according to your schedule.
• Fast Recovery
When disaster strikes, automated backups allow businesses to restore systems and minimize downtime, keeping operations running smoothly.
• Scalable for Business Growth
As your business grows, automated backup solutions can scale to protect increasing amounts of data, without adding manual work.
• Peace of Mind
Knowing your data is backed up automatically allows you to focus on the daily running of your business rather than worrying about potential data loss.
Why not just do manual backups?
While manual backups may seem straightforward, they carry significant risks for businesses. It’s easy to forget a backup or accidentally miss crucial files, and manual schedules are rarely followed perfectly, leaving gaps in protection. Copying files, databases, and emails by hand can also be time-consuming, taking hours or even days, and without frequent backups, restoring recent data after a system crash may be impossible. Automated backups address all of these challenges, providing businesses with reliable, efficient, and consistent protection while giving teams peace of mind.
FAQ's about Automated Backups:
How often should I back up my business' data?
It depends on your operations, but daily or even hourly backups are recommended for critical systems. To help determine the answer, ask yourself how much would it cost your business to lose a days work, or less.
Can automated backups protect against ransomware?
Yes. Backups stored securely offsite or in the cloud allow you to restore clean versions of files even if ransomware infects your internal systems. Backups can also protect data stored on cloud platforms such as Microsoft365 or Google Workspace.
Do automated backups require technical expertise?
Not necessarily. CloudConnX provides managed solutions like Best Backup Recall that handle setup, scheduling, and daily reporting for you.
Are automated backups expensive?
They can save costs in the long run by preventing data loss, downtime, and expensive recovery efforts. CloudConnX offers backup solutions that fit businesses of all sizes. To put the costs into perspective, some people spend more on coffee per month than it costs to use a good backup solution.
Best Backup Recall
At CloudConnX, our Best Backup Recall service takes automated backups to the next level by giving businesses complete control over how their data is protected. Recall allows granular scheduling, meaning you can define specific routines for individual files, folders, applications, or database components, tailoring backup policies to exactly what your business needs.
Backups can also be scheduled to run during quiet periods when devices are on but not heavily used, avoiding disruption to daily work. You can create multiple backup policies per device, storing data in local drives, network storage, or the cloud to ensure optimised storage, fast restores, and maximum reliability.
Every backup is encrypted using financial-grade standards, and daily reports keep you informed of backup success, so you always know your data is secure. With Recall, businesses get peace of mind, seamless protection, and a solution that scales with their IT estate, making it an essential part of any disaster recovery strategy.
FAQ's about Best Backup Recall
What makes Best Backup Recall different from standard automated backups?
Recall offers granular scheduling, allowing you to define backup routines for individual files, folders, applications, or database components, instead of just backing up everything at once. This flexibility ensures critical data is prioritised and protected exactly as needed.
Can I back up data to multiple locations?
Absolutely. Recall supports storing backups on local drives, network storage, or the cloud. You can even assign different backup policies to different locations for redundancy and faster recovery.
How do I know if my backups are successful?
Recall provides daily reporting, giving you a clear summary of backup status, so you always know your data is safely stored and ready for recovery.
Is my data secure with Recall?
All backups are encrypted using financial-grade standards, ensuring your files, applications, and databases remain fully protected both in transit and at rest.
Can I control where my data is stored for compliance purposes?
Yes. Recall supports data sovereignty, allowing businesses to choose backup locations in specific regions or countries to meet local compliance and regulatory requirements.
Take action and backup your data today
World Backup Day is the perfect reminder to take control of your data. With Best Backup Recall, your business can ensure continuous protection, quick recovery, and total peace of mind. Don’t wait for a disaster to strike. Schedule your backups, protect your systems, and focus on growing your business with confidence.
If you would like help to review your backup strategy, reach out to a member of the team on 0330 122 0550 or email
